We all know that social media has become a key part of our daily lives. Be it for business or personal use, the platforms like Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Instagram, Tumblr, Flickr, Reddit, Snapchat, Quora, and others have become extremely popular? But, why are these platforms so popular? Why is everyone using them? It is because of the ease to interact with people around the globe. Or, reach the target audience with just a single click.
Well! The popularity of these social media platforms makes them an ideal place to advertise your brand. But just advertising is not enough; you have to be smart yet genuine. So with that in mind, here are 7 ways to post and use social media ads like a pro:
- Pay for Ads – Though you always have an option to post ads on your social media platforms for free it will be better to pay for certain ads. Why? Well, paying for some of the social media ads means they can reach a wider audience. Yes, a bigger market can only be reached by paid ads as free ads are limited by reach.
- Go Mobile – Go mobile with your social media ads. It means creating visually attractive, interactive, and useful ads for the mobile devices of your target audience. This is because most people connect to social media via their mobile devices. Many of the social media platforms have advertising services for mobile that you can use on the go.
- Connect with Audience – The main aim of your ads should be to connect with the wider audience, not forcefully promoting your brand. You should give a valid reason to your audience that why they should come to you. The best way is to connect with them on a personal level and evoke positive emotions.
- Lead Adverts – Lead adverts are a great way to reach your target audience and generate customer feedback. It features a contact form that your customers will fill out before leaving the website. However, it needs to be specific, useful, and creative so that you can use the data to know what trends people are following.
- Share relatable Content – It will be great if your social media ads are based on customer-generated content. This will increase interest among your customers as they will be able to relate to your ads. You can allow them to post pictures of their experience and post them on your social media page.
- Video Advertising – Videos are a growing trend and consumers tend to remember the brand for a longer period of time that they have seen. Choose and use the social media platforms that allow video ads. I personally recommend sharing interesting content that tells a story.
- Audience Specific Ads – We’re talking about social media ads but what’s even more important is to learn about your audience. Knowing who your potential customers are, where they are, what are they looking for, and what motives them will help you target them with specific ads.
Social media ads increase both your reach and revenue!